USA Triathlon Announces Partnership with Pure Spectrum CBD


USA Triathlon Announces Partnership with Pure Spectrum CBD

Dear Race Directors,

I felt it was important to reach out personally to share the exciting news about a new partnership USA Triathlon has formed with Pure Spectrum CBD — making USA Triathlon the first-ever U.S. National Governing Body in the Olympic and Paralympic Movement to align with a CBD company.

In January of 2018, the United States Anti-Doping Agency (USADA) and World Anti-Doping Agency (WADA) approved the use of CBD both in and out of competition — it is not a banned substance. Since it was approved, hundreds of athletes, coaches, club directors and race directors have reached out to me to ask what products they can trust, so we conducted a comprehensive vetting process and carefully made the decision to partner with Pure Spectrum. Many of our athletes and coaches are already taking, actively exploring, or are simply curious about CBD and the possible benefits it can provide to endurance competitors.

As the National Governing Body, our intention in this first-of-its-kind partnership is to educate our multisport community and help athletes navigate the crowded CBD space by providing a product option that is both safe for their bodies and legal under USADA rules.

We are partnering with Pure Spectrum — whose products are all 100% hemp-derived and completely THC-free — to help educate triathletes of all levels about CBD and to provide a fully vetted CBD option. Unlike THC, which is also found in the cannabis plant, CBD does not produce a high for users.

Pure Spectrum applies strict third-party testing protocols to ensure their products are pure. They are completely transparent by posting batch-specific test results for every product they sell. In fact, the company publishes complete test results from Botanacor — the nation’s leading Industrial Hemp and CBD testing laboratory — for all products online. Pure Spectrum is able to do this because they control the entire supply chain and ensure every stage of the process is standardized, controlled and evaluated from the time the seed is planted in their family farms until the package is delivered to a customer.

Click here for a list of FAQs about all things CBD and our decision to partner with Pure Spectrum. If you have questions not addressed in the FAQ, please do not hesitate to reach out to [email protected] or Chuck Menke, USA Triathlon Chief Marketing Officer, at [email protected].

You can find more details in our press release, which will be distributed Monday morning, or in this story, which ran as an exclusive in the New York Times.

As far as timing, we’re officially introducing the partnership to all members with an email on Monday that includes a limited-time, exclusive 50% discount on all Pure Spectrum products (code: TRICBD).

We are proud to recommend a CBD option that is thoroughly vetted and 100% THC-free. We look forward to helping triathletes, coaches and the entire multisport community learn more about CBD and Pure Spectrum’s industry-leading approach.

Sincerely,

Rocky Harris
CEO
USA Triathlon

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